Editorial policy

How our health content is made

Last updated 20 July 2026

Quitting advice is health content, and health content earns trust with rules, not tone. These are ours. They apply to the timelines, the guides, the calculators, and the app's coaching copy alike.

Sourcing

Health claims cite public health bodies, primarily the NHS and CDC, or named research. Where evidence is mixed or individual, we say so and use ranges rather than absolutes: cravings "peak and pass within a few minutes," not a stopwatch promise. Every content page links its sources at the bottom.

No fake social proof

No invented testimonials, user counts, star ratings, or "trusted by" badges, anywhere. Numbers on this site are real or absent. When the app has genuine Play Store ratings, we will show those, and nothing sooner.

Prices and money figures

Cigarette and vape prices change with taxes and markets, so calculator defaults are country averages checked against public data, every calculator lets you enter your own price, and figures carry the date we last verified them. A stale price is treated as a bug.

Medical review, stated honestly

Our pages are researched and sourced, and they have not yet been reviewed by a licensed clinician. We say this plainly because claiming otherwise is the kind of lie this policy exists to prevent. A medical review program is planned; when a page has been clinically reviewed, it will name the reviewer and the review date, starting with the pregnancy and withdrawal pages. Until then, every health page carries the same line: general information, not medical advice, and a prompt to talk to a doctor, pharmacist, or midwife.

Updates and corrections

Pages show their last-updated date, and we revise when guidance or prices change. Found an error? Tell us at [email protected] and a human will read it; corrections ship in the next site update, and material ones update the page's dateModified.

What we are not

SmokeFree AI is a wellness product, not a health service. Nothing here diagnoses, treats, or replaces professional care, and the site holds no opinion on medication beyond what the cited health bodies publish. For choices involving prescriptions, pregnancy, or existing conditions, the right reader for your case is a professional, and our pages say so at the point of decision.